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MINI rolls out new electric vehicle at 2012 London Olympics

BMW, the parent company of MINI, is putting its greenest foot forward as it supports the on going London Olympics and Paralympics. Aside from providing low-emission cars for the event, BMW also supplied 160 units of their 1-Series ActiveE vehicles that serve athletes and broadcasters to and from the Olympics events.

MINI released 40 units of their MINI E electric vehicle used during the Torch Relay and for operational support. MINI thought that the Olympics is a great venue to put spotlight on their latest eco-friendly vehicle, the Mini MINI.

Three units of the Mini were are being used at the games. The vehicle is powered by an electric motor that gives out 10 horsepower and uses a battery pack for 35 minutes. The electric car features vented disc brakes, heavy duty shocks, and grass tires so it can practically handle any chore given to it.

The Mini MINI was tasked to shuttle loads like hammers, javelins, discuses, and shots used by the athletes during their events. The Mini can carry about 17.6 pounds.

The Mini sports a True Blue body finish, white roof, and features the logo of the 2012 London Olympics. It is about 25% the size of the hatchback MINI Cooper. The storage area can be accessed using a removable sunroof. Each of the Mini vehicles might cover around 3.7 miles on a four-hour shift rotation or about 33.3 miles throughout the duration of the games.

The Mini MINI will not hit the production lines but we are pretty sure that fans of the brand are more than willing to buy the Minis used during the Olympic Games.

MINI Goodwood tagged at £41,000

You read it right, the MINI Goodwill comes not with a mini price. The limited edition MINI inspired by Goodwood is trimmed to have the specs of a Rolls Royce.

The BWM owned MINI will only be rolling out 1,000 units of the MINI Goodwood. If you are an autophile and of course has a big stash of money to spend, the company is now accepting deposits with deliveries expected to start March next year.

You might be wondering why this MINI is inspired by Goodwood. It actually refers to the home of the design division of Rolls Royce. The luxury car marque is all over the car from its doors, dashboard, interior cladding, air vents, central console, heated seats, roof lining, and carpets in Cornsilk. The surfaces of the door handle and dashboard comes in an exclusive Walnut Burr that only Rolls Royce has. The body of the car is finished in Diamond Black of Rolls Royce and rolls on a multi spoke sport alloy rims.

The MINI Goodwood depends on the Mini Cooper S’ 184 bhp 1.6L 4 cylinder turbocharged powerplant. It comes with Xenon headlights, parking distance control system, satellite navigation, and automatic air conditioner.

BMW and PSA Come Together to Develop Software and Parts for Hybrid Models

In an amicable cost-cutting attempt, two renowned automakers, PSA/Peugeot-Citroen and BMW, come together to design and develop a software and several components for its hybrid models.

According to a joint statement that both car companies released just recently, the amicable 50-50 partnership will take the official name BMW Peugeot Citroen Electrification. The joint operation would start on the second quarter of this year. The BMW Peugeot Citroen Electrification would provide both BMW and PSA/Peugeot-Citroen with car parts as early as 2014.

The head of BMW’s purchasing strategy unit, Wolfgang Guellich, and PSA/Peugeot-Citroen’s head of customer satisfaction unit, Jean Leflour will be spearheading the joint venture of BMW Peugeot Citroen Electrification. According to Norbert Reithofer, the CEO of BMW, the partnership’s joint project would enable them to reach certain economic goals when it comes to electrification. Reithofer adds that the venture is a step towards sustaining mobility.

When it comes to engine development, BMW and PSA has been in cooperation since 2006. Last year, both companies released a statement that they would come together to create a 4-cylinder gas engine that complies with the new environmental regulations of the European Union. The announcement of BMW Peugeot Citroen Electrification is, clearly, a manifestation of the memorandum that both companies signed last October for the development of the said hybrid-power system.

According to both BMW and PSA, several supplies would be in contact with the joint BMW Peugeot Citroen Electrification during the creation process. It’s possible that the partnership would also sell to other manufacturing firms.

BMW aims to overtake Lexus on U.S. Sales leader board

Lexus is just celebrating its 20th year in business but the Luxury line of Japanese carmaker Toyota has taken the U.S. market by storm and is now considered the best selling brand. Due to the recent economic downturn, competition is catching up and BMW is just behind by a couple of thousand units.

BMW X6 ActiveHybrid SUVBMW may be set to out maneuver Lexus for the sales crown in the United States. The August sales report reveals that Lexus has so far sold 131,469 vehicles which is a far cry from their usual 300,000 cars they are selling per year before the recession struck.

The luxury car segment has seen its market cutting down its spending as the economy went into recession. BMW makes good use of the opportunity and tries to catch up and grab the title held by Lexus for almost a decade now. BMW was slightly ahead of Lexus looking at the June sales figures but the latter was able to rebound by July.

BMW is hoping though that their rule as sales leader will not be short lived. There are now signs that the economy is recovering as well as the car market so there is a good chance that the demand for luxury vehicles will also spring back to life.

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