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Archive for October, 2010

New McLaren Showroom at One Hyde Park

It’s official, One Hyde Park is now the official location of McLaren Automotive and Jardine Motors Group’s new showroom in London.  The car company confirmed that they will officially move to the new London location in 2011 just in time for the MP4-12C’s launch.

Christian Marti, McLaren’s European Regional Director, said that One Hyde Park showroom will evolve to represent everything they strive for.  He added that the new showroom will give everyone the big picture of what these two companies plan to accomplish in the future with the launch of the McLaren MP4-12C and their future line of sports cars.

When McLauren Automotive was launched earlier this year, the company’s pioneer sports car had attracted over 2700 future customers.  McLaren’s first sports car is believed to range more than £125,000.  While two more McLaren outlets will open in Birmingham and Manchester, the car company is expecting that McLaren London will be their leading retailer in Europe and perhaps the most productive in its global network.

One Hyde Park is marketed as the official “most luxurious address in London.” It strives to be the best in architectural icon in London.  It boasts of 86 apartments and three high-profile commercial spaces.  The McLaren London showroom will make its home on the Pavilion B’s ground floor which is the biggest of the three commercial units.  The area looks out to Knightsbridge and also has Harrods and Harvey Nichols as neighbors.  So far, McLaren is the only automobile brand at One Hyde Park and in order to attract more customers, the car company is planning to showcase one of their F1 racing cars.