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Archive for October, 2009

BMW aims to overtake Lexus on U.S. Sales leader board

Lexus is just celebrating its 20th year in business but the Luxury line of Japanese carmaker Toyota has taken the U.S. market by storm and is now considered the best selling brand. Due to the recent economic downturn, competition is catching up and BMW is just behind by a couple of thousand units.

BMW X6 ActiveHybrid SUVBMW may be set to out maneuver Lexus for the sales crown in the United States. The August sales report reveals that Lexus has so far sold 131,469 vehicles which is a far cry from their usual 300,000 cars they are selling per year before the recession struck.

The luxury car segment has seen its market cutting down its spending as the economy went into recession. BMW makes good use of the opportunity and tries to catch up and grab the title held by Lexus for almost a decade now. BMW was slightly ahead of Lexus looking at the June sales figures but the latter was able to rebound by July.

BMW is hoping though that their rule as sales leader will not be short lived. There are now signs that the economy is recovering as well as the car market so there is a good chance that the demand for luxury vehicles will also spring back to life.

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